Dissemination Strategies Used By Researchers Discussion
Dissemination Strategies Used By Researchers Discussion
Various dissemination strategies used by researchers to spread knowledge and the associated evidence-based interventions to end-users such as healthcare providers and patients bear both benefits and weaknesses. One of the effective dissemination strategies is hosting an event for end users. This strategy is advantageous since it promotes face-to-face connections either virtually or physically (Getz & Page, 2019). It allows discussions between researchers and key audiences thus enhancing immediate feedback. Further, face-to-face connections increase the hype around the event and give the researchers the opportunity to appeal to the audience hence increasing audience interest to adopt and utilize the intervention (Getz & Page, 2019). In addition, hosting the event virtually is convenient, especially for end-users and stakeholders who are far away from the event’s venue. It also increases audience coverage worldwide. Moreover, hosting events virtually is less costly as compared to hosting events physically. One disadvantage of hosting events for end-users is that the information is available only to the audience present at the event at that specific time (Getz & Page, 2019)Dissemination Strategies Used By Researchers Discussion. However, this can be overcome by recording the event and distributing later to the key audience who did not attend the event.
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Other effective strategies include having consultants visit organizations to disseminate information. One of the advantages of this strategy is that consultants instill practical knowledge and skills in end-users hence increasing acceptability and ability to implement evidence-based interventions (Shaw et al., 2018). Another effective strategy is holding a conference or webinar. The advantage of this strategy is that it promotes a deep understanding of the interventions by the audience. However, the limitations of both strategies are time-consuming, labor intensive, and costly (LoBiondo-Wood et al., 2018)Dissemination Strategies Used By Researchers Discussion. Generally, an effective dissemination strategy depends on the characteristics of the intervention or the message, the target audience, and the information channel.
References
Getz, D., & Page, S. J. (2019). Event studies: Theory, research and policy for planned events (4th ed.). Routledge. https://doi.org/10.4324/9780429023002
LoBiondo-Wood, G., Haber, J., & Titler, M. G. (2018). Evidence-based practice for nursing and healthcare quality improvement. Elsevier Health Sciences.
Shaw, S., Wherton, J., Vijayaraghavan, S., Morris, J., Bhattacharya, S., Hanson, P., Campbell-Richards, D., Ramoutar, S., Collard, A., Hodkinson, I., & Greenhalgh, T. (2018). Advantages and limitations of virtual online consultations in a NHS acute trust: The VOCAL mixed-methods study. Health Services and Delivery Research, 6(21), 1-136. https://doi.org/10.3310/hsdr06210 Dissemination Strategies Used By Researchers Discussion
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If one is following the steps of evidence-based practice (EBP) and evidence informed health policy (EIHP), there are two opportunities for dissemination of information (Melnyk & Fineout-Overholt, 2019). You can choose to disseminate information during step 4 and/or 5 and steps 6 and/or 7 (Melnyk & Fineout-Overholt, 2019).
Step 4: Combine what you deem to be the best evidence with the ethics and values of the stakeholders when making or revising healthcare policy.
Step 5: Help to develop the policy and implementing it into practice
Step 6: Prepare the policy for dissemination to the individuals who are impacted by the change.
Step 7: Evaluate the change and report the findings to all included parties. Dissemination Strategies Used By Researchers Discussion
Hagan, Ackison, Murphy & Jones (2017), found that hosting an event for end users was an effective way of disseminating information. During their study, the researchers hosted an event that was available in person and virtually. Hosting the event virtually was convenient for stake holders and other end users who were inconvenienced if there were not located near the event. The benefit of this type of dissemination event is that it provided researchers the opportunity to provide information to key members and also to discuss partnerships for future research studies (Hagan, Ackison, Murphy & Jones, 2017)Dissemination Strategies Used By Researchers Discussion. This disseminations strategy of in person and a virtual event is effective because it allows the researchers to appeal to multiple groups. It is limited because the information is only available during the time of the event unless the information is subsequently printed and available to the public.
Another study by Rahman, Schnelle, & Osterweil, (2014) found that having a teaching strategy such as a one-hour webinar or one-day conference was time limiting and too passive to show long lasting change. Another strategy of having consultants visit organizations to disseminate information was too labor-intensive and costly. Thus, this study suggests that longer, systematic dissemination of information may be more effective for end users to understand and implement multistep interventions.
REFERENCES:
Melnyk, B., & Fineout-Overholt, E. (2019). Evidence-Based Practice in Nusring and Healthcare. Wolters Kluwer.
Hagan, T. L., Schmidt, K., Ackison, G. R., Murphy, M., & Jones, J. R. (2017). Not the last word: Dissemination strategies for patient-centred research in nursing. Journal of Research in Nursing, 22(5), 388–402. https://doi.org/10.1177/1744987117709516
Rahman, A. N., Schnelle, J. F., & Osterweil, D. (2014). Implementing toileting trials in nursing homes: Evaluation of a dissemination strategy. Geriatric Nursing, 35(4), 283–289. https://doi.org/10.1016/j.gerinurse.2014.03.002 Dissemination Strategies Used By Researchers Discussion