Public health Social Media Influencer Analysis
Public health Social Media Influencer Analysis
Public health professionals are increasingly using social media as a means of engaging with the public. At the same time, celebrities, ‘wellness’ personalities, and others use social media, blogs, and other online forums to widely share misinformation. This assignment involves using Twitter to critically reflect upon dialogues related to food and the food system through a rhetorical analysis, which is a practice that helps us think through how a particular text is persuasive and who it might persuade.
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A successful rhetorical analysis takes into consideration at least three things:
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- the main argument/goal of the text,
- the rhetorical strategies that the author employs to make the text persuasive,
- the audiences for which the rhetorical strategies might be effective.
You do not necessarily need to set up a Twitter account to complete this assignment as posts on Twitter are publicly-accessible. However, if you do have a Twitter account, you may find it helpful to follow your tweep to keep up with their posts. Public health Social Media Influencer Analysis
Social Media Influencer Analysis Due October 26th, 2018 by 11:59 p.m.
Step 1: Pick an ‘influencer’ who regularly posts about food and nutrition (they may post about other health topics, such as vaccination, as well but at least some tweets should focus on food and nutrition to enable you to complete your analysis). This person may be a public health practitioner or other health professional, a researcher, a celebrity, or a chef, for example. In considering whether your tweep is influential, consider the number of followers or other indicators of popularity. Additionally, you will need to consider several tweets from this account, so it should be someone who posts fairly regularly.
Step 2: Read through at least 15-25 of your tweep’s tweets to ‘get to know them’ and how they position themselves. Do they use their tweets to share personal information such as where they are or what they are doing? To make jokes? To participate in conversations? To share links? Anything else? If they post links, what are the linked articles/websites/blogposts/etc. about? Public health Social Media Influencer Analysis.
Step 3: Once you have a clear sense of what this person does on Twitter, move on to consider their main arguments/goals and the rhetorical strategies they use to help accomplish them. Rhetorical strategies can refer to the way an author structures their argument, the way they establish themselves as
Hi everyone, I have heard from a few of you wondering if you can focus on an influencer from outside of nutrition – please see below from the assignment:
Pick an ‘influencer’ who regularly posts about food and nutrition (they may post about other health topics, such as vaccination, as well but at least some tweets should focus on food and nutrition to enable you to complete your analysis).
At least some tweets (or linked materials) should focus on nutrition to provide you with the opportunity to link to course concepts.
If I have not responded to your individual email on this topic and you require further clarification, please follow up with me again directly. Public health Social Media Influencer Analysis.